October 2018 Archives

Ezra Brooks 7 Year Old

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ezra7.jpg
It was the price tag that first caught my eye; $47.70.

I was on the hunt for a bargain table whisky to bring to the a meeting of the club. Stalking the spirit aisles of the LCBO, I noticed an unfamiliar brand: Ezra Brooks 7 year old Kentucky Straight Bourbon Whiskey, and I remember thinking something like, "Hmmm, a 7 year old bourbon under $50, ok, what else we got...waitaminute, a 7 year old, 50.5% over-proof bourbon under $50 in the LCBO!?"

And then, 

"Who or what is Ezra Brooks?"

The brand dates back to the late 1950's and was the creation of Frank Silverman of the Hoffman Distilling Company in Lawrenceburg. The story goes that he came up with an idea to add a bourbon to the distillery's product line to compete with the ascendant Jack Daniels which was suffering from it's success and was under stocked to meet demand resulting in market shortages and strict allocations. Looking to capitalize on the whiskey boom, Silverman pretty much copied everything about the whiskey right down to the charcoal filtration and honed in on the action. 

Ezra Brooks was made at Hoffman until the late '70s and then was revived in 1993 when the brand was picked up by Luxco. This year, Luxco opened it's Lux Row Distillery in Bardstown and moved production from Heaven Hill to the new location. The change in address is bringing about a change to Old Ezra too as the new product site showcases not only a redesigned label but also an increase in the ABV to a muscular 58.5%. 

The new Old Ezra is due out this month in American markets but who knows when it will appear up here... but in the meantime and, in between time, let's see how the old Old Ezra stands up to its reputation as a sippin' whisky.

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  • Ryan commented on Ezra Brooks 7 Year Old:

    Yikes! What a jump in price!? In the meantime, I hope this flies under the radar but then again once the new version of Ezra is widely released I don't doubt that the LCBO will take full advantage and jack up the price....

    I think you might see price increases in the near future on bourbon across the board in the LCBO as Canada's retaliatory tariffs on bourbon to US tariffs on Canadian steel really kick-in. Once existing bourbon stock is depleted at the LCBO and they need to re-stock I bet we'll see the entire category bumped up a few dollars.

  • Ryan commented on Forty Creek Heart of Gold:

    Wow! I thought they'd all been drunk by now. Thanks for the heads-up Dennis.

    Xmas is just around the corner so who knows - you may get a bite from someone looking to give "their" Dennis a special bottle! :)

  • Dennis Wallace commented on Forty Creek Heart of Gold:

    I have an unopened bottle of Forty Creek "Heart of Gold" from lot "1972" bottle number "3714" in its original box. What makes it unique is that it is autographed to me, by John Hall in 2013, inscribed in Gold Ink on the back of the bottle. It is a one of a kind collectors item, and I am prepared to part with it for the right price.

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