August 2013 Archives
The conference room at the main office of Speciality Drinks in London, England is an awesome sight that would make any whisky-geek weak at the knees. Lining the walls of this room are glass covered cabinets containing the most impressive collection of whisky I have ever seen. Arranged by distillery, the 4000 or so bottles represent a sizeable part of the vast and carefully curated collection that Sukhinder Singh has meticulously acquired over the course of his remarkable 25 year career. Every bottle here has a story and a special significance to Sukhinder whose genuine interest and passion for spirits, particularly whisky, is truly inspiring.Over the past 14 years, he and his brother Rajbir have built The Whisky Exchange (TWE) from a small online retail business in the early days of the web to the world's largest and most respected online retailer of wine and spirits.
A luminary in the drinks industry, Mr.Singh is approachable, professional and refreshingly candid about his career in the drinks business. Over the course of the interview we discuss his path to success, the challenges of bottle collecting, his views on trends in the sector and the upcoming prestigious Whisky Show being held this October 5-7 in London.