June 2013 Archives

Legacy Lost: The Macallan 1824 Series


Glasses from above.jpgInnovation and diversification of product lines are an integral part of operating any successful business or brand. Careful consideration with thousands of hours of planning, product development, and preparation go into roll-outs, redesigns, and revamps. These are immutable facts for any successful product launch, and steps which must have surely been taken in the lead-up to the unveiling of The Macallan 1824 Series. What leaves me scratching my head is how the entire company and their affiliates could have possibly managed to get it all so very, very wrong

This series is meant to be The Macallan's way forward; replacing their age-statement whiskies and their Cask Strength edition, ultimately becoming the new identity of the brand. However, there is absolutely nothing about this move that smells, tastes, or feels like a step in any direction but backwards. I understand and agree that there is indeed a need for whisky makers to capitalize on the exploding popularity of Scotch whisky by removing age statements to bulk up the amount that can be produced, and therefore sold, by using younger whiskies. What I cannot comprehend is why any whisky maker, let alone one with the global reputation of The Macallan (the validity of which is not being discussed here) would allow such clearly inferior products to bear its name while simultaneously removing the very products that were the foundation of it.

On Thursday, June 20, 2013 we were invited to Toronto's gleaming new luxury hotel, The Shangri-La, to sit down to tuck into Macallan's new line-up of Gold, Amber, Sienna, and Ruby for an evening hosted by their Canadian Brand Ambassador Marc Laverdiere and Stuart MacPherson, Macallan's Master of Wood. 

What could possibly have gone so wrong? Allow me to enlighten you.

Kentucky Trade Mission Bourbon Roundup

This past Wednesday, June 5, we were fortunate to attend a "Celebration of bilateral relationships in trade, investment and travel between Kentucky and Canada." Hosted by the United States Consul General for Toronto, Jim Dickmeyer, and the Governor of the Commonwealth of Kentucky, Steven Beshear, the event was a wonderful opportunity for us to connect with the Kentucky Distiller's Association and sample their extensive wares. 

If you are not already aware that Father's Day falls on this coming Sunday, then this guide should help you with a few last minute gift ideas for a whisky loving dad. If you were already aware and were waiting for us to publish a list of suggestions, then your long wait is over. 

Regardless of your reasons for reading this, there are always a couple of steps you should take prior to heading out to purchase anything on this list: 
  1. Examine your intended recipient's existing collection as I will do my best to provide you with some benchmark bottles to provide a frame of reference in determining which palates a particular whisky will likely appeal to. 
  2. For Ontario readers, make use of the embedded links to check stock before embarking. It is important to remember that as one of the last redeeming features of its existence, the LCBO does provide for free inter-store transfers of bottles, though delivery times will vary from 3 to 7 days depending on distance between your store and the store of origin. So you may not need to drive several hours to get a bottle. Lastly, for any locations showing one bottle of something, be sure to phone the store confirm availability. 
For those reading this from elsewhere, there will be links at the end to other shops in select cities that will likely offer these bottles, and in the event that the specific ones listed are not there, their whisky knowledge is sound enough to provide a viable alternate. Should you not have the most educated personnel at the ready in your location, please do not hesitate to reach out to us in real time on Twitter, via email by using the address supplied to the right, or any other form of communication you feel will be effective. Personally, I would love to receive a note via Carrier Pigeon as my knowledge of smoke signals is limited. 

Anyway, on with the list! 


Recent Comments

  • Darren commented on Legacy Lost: The Macallan 1824 Series:


    You might be pleased to know that there is plenty of Macallan 12 a short drive away in Pennsylvania. The PLCB continues to stock in at the very reasonable price of $US 65.

  • Ryan commented on Legacy Lost: The Macallan 1824 Series:

    It's a damn shame that they decided Canada wasn't worthy of the original age-statement line. I looked high and low for bottles of The Macallan Cask Strength (one of their best ever IMO) and the 12 yr expressions and was able to find a couple in the USA a few years back. I bought a bottle of The Macallan 12 yr when I was in Sweden last fall and I was reminded just how delicious this whisky is compared to the Legacy line.
    You're right, it's worth hoarding!

  • Ryan commented on Talisker 10 years old:

    John, I can't say that I'd recommend a dip in the North Atlantic but I admire your courage! :) Thanks for the feedback.

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